Westchester, IL – Boomm! Marketing and Communications, an integrated marketing communications agency, has hired two new employees and promoted two others to accommodate business growth. Kevin McGraw has been retained as copy director and Danielle Ross has been hired as account coordinator. Internally, Sarah Watt has been promoted to account manager, while Tracy Marc has been promoted to production manager.

McGraw brings 24 years of copywriting and experience in art direction to Boomm. Prior to joining Boomm, McGraw held the position of senior copywriter for MSI in Chicago where he worked with such high-profile clients as Bed Bath & Beyond, Elkay Manufacturing Co., Kmart and Sam’s Club, among many others. He earned a Bachelor of Arts degree from Illinois State University.

As a newly promoted account manager, Watt will oversee the day-to-day-management and assist in strategic development for Pilgrim’s Pride Foodservice, among other clients. Prior to her promotion, she worked as account executive. Watt joined Boomm early this year, when she was hired from Noble. Watt graduated from the University of Missouri, Columbia, with a Bachelor of journalism degree with an emphasis in advertising.

Prior to being hired as account coordinator, Ross worked at Boomm as an intern. She majored in advertising and promotion and graduated from Western Michigan University with a Bachelor of business administration degree. As account coordinator, Ross will support the account services team, as well as senior management.

A seven-year veteran of Boomm, Marc most recently worked as outside services manager.
Prior to that, she was an account executive. In her new role as production manager, Marc will
be responsible for scheduling and delivery of all the work that is generated through Booom’s creative department.