The Information Game
There is a game B2B marketers around the globe play every day. The stakes are always high, the rules are never the same, the goals can change during the game,
The Social Sandbox: Good news, bad news
Editor’s note: This the latest article in an occasional series covering the turbulent world of social media for businesses. We’re calling this series The Social Sandbox. This time we dig
Your brand channel
Have you ever watched YES? (We see you nodding, 368,000 Yankees fans.) How about the Magnolia Network? (We see you too, 170,000 Chip and Joanna Gaines fans.) Anyone binging on NFL Network?
The most dangerous question
A major B2B program status meeting is about to start. Every key department is represented, including the C-Suite, Strategy, Analytics, Category Marketing, Sales, Logistics, Social Media, Programming, IT, Finance and
The AI to-do list
What will AI ultimately mean to humankind? According to business leaders, social influencers, legendary intellects and emerging thinkers, AI will: Put an end to work Change the world more than
Six tips from expert editors
“Words are a lens to focus one’s mind.” - Ayn Rand “Editing is a lens to focus one’s words.” - Boomm If you have an editor on staff, please send them a
Marketing awards that actually matter
Every year around this time the insanity begins. The first emails arrive proclaiming, “Call for entries.” The account and creative teams heatedly debate over which campaigns might impress the judges. The
The Social Sandbox: Is it postworthy?
Editor’s note: This the latest article in an occasional series covering the turbulent world of social media for businesses. We’re calling this series The Social Sandbox. This time we dig into the
5 journalism best practices for your content marketing
Journalism and content marketing are not identical twins, but they’re in the same family photo. Both are intended to tell an illuminating story using relevant facts and expert analysis. When they
The storytelling obsession
The marketing profession has become obsessed with the idea of storytelling. Marketing channels have essentially become modes of storytelling. You’ll hear the desire for “good stories” used regularly in reference to
Marketing has a teaching moment
In marketing, you rarely heard the phrase “on the job training.” This was because experienced marketing professionals were supposed to know everything necessary to perform at a high level. No
Tools of the transition
Editor’s note: This is the latest in a series of articles that reflect upon the 25th anniversary of Boomm B2B Marketing and the significant changes in our industry over that